New e-commerce stores are popping up all the time, and there are plenty of similar products out there, making it very difficult for online businesses. To stand out from the crowd and ensure that people buy from you and not elsewhere. Let’s take a look at some of the best tips below!
What is Conversion Rates In eCommerce?
As per the Nielsen Norman group, the conversion rate is the percentage of users who take the desired action. In simple terms, the percentage of users who purchased from an eCommerce site. The conversion rate can be cart conversion rate and visit conversion rate. Also companies use data to know the conversion rates on different devices such as desktops, tablets, smartphones.
As per Statista, the current average conversion of online shoppers worldwide is less than 3%. Meaning, only less than 3% of the users purchased from your eCommerce site.
Recently concluded Cyber week in the US is dominated by Mobiles, as per Monetate report. During this week, the mobile conversion rate saw an increase of 14%.
Many theories and stats explain that the companies do not need to look at conversion rate in eCommerce rather than segmenting their customers.
The above infographics shares various conversion rate hacks that will help you improve your sales. Understand your customer’s needs and sell them through the channel of their choice. Have a look at what people buy most and where. Compare what factors people consider before making a purchasing decision.
One of the main things that will make a potential buyer turn away from your site is load speed. Just a one-second delay in the speed of a website could result in a 7% reduction in conversions. On average, people are willing to wait only 3 seconds for a page to load, and anything more than this, they will give up and go elsewhere.
Worse still, they are unlikely to ever try your site again, let alone recommend it to friends and family. You need to be doing everything you can to make sure that your e-commerce site is up to speed; whether that means optimizing pictures or removing animation, it will all be worth it in the end.
A user-friendly navigation is vital if you want people to be buying from your site. Make sure that your menu is easy to use and find, all pages have been labeled accordingly, and your call to action button is in a clear space. If someone is struggling to find a particular product or even how to access the checkout, it is unlikely that they will be hanging around for very long.
Using live chat has proven to increase the conversions of e-commerce sites. This form of customer service is relatively new, and businesses are slowly starting to use it on their website. By having a live chat feature, customers can have their questions answered about a product there and then, without the need to pick up a phone. This makes it much more likely to purchase a product as they will now know all they need to know about it.
Offer Free Shipping
This is a pretty simple one, but people hate paying to have their products delivered to them. In many cases, customers may abandon one shopping basket favoring one that offers them free shipping. Although shipping will cost you as company money, it is worth considering if it will improve sales in the long run. Another option is to simply offer free shipping if the customer spends over a certain threshold, as this way, the customer is likely to add a few extra items to their basket.
Make your Site Mobile Friendly
This is especially important as we are slowly moving into the mobile age. Millions of people are doing their online shopping on their mobile devices while they are out and about rather than on a desktop computer, so your website must be ready for this step. You should ensure that your e-commerce site works just as well on the smaller screen of mobile as it does on a desktop, including making sure that all pictures and videos are displayed correctly, the text is readable, and the buttons are not too small to use.
Many customers will be in a rush and will not have the time to create a full account before making a payment. Allowing someone to access the checkout as a guest is a great way to ensure that you get that one-off customer. However, still allowing customers to make an account with you will make it easier for returning customers if they know they will be purchasing with you again.
Add a PayPal Button
More and more people are checking out with PayPal as it offers a quick, safe and reliable way of making a payment over the internet. Although it is a commonplace in today’s world, many people are still uneasy about entering their payment details online, having a PayPal button offers a way around this.
Have a video Sites that have a video displayed on their homepage to increase their conversions. A video offers a modern way to display information, and customers can get a lot out of a video in a very short space of time.
Product Ratings and testimonials
63% of customers are more likely to purchase after checking a product rating, so having this on display will help a customer make a purchasing decision. The same applies to customer testimonials. Hearing about a product or a company directly from another human is a great way to build trust with potential customers and convince them to make a purchase.
Call to Action buttons
When it comes to call to action buttons, the color does matter. Changing a call to action button from green to red can increase conversions by 34%! It is also essential to make sure that the call to action button is in a place that is easy to see so that the customer does not have to spend time looking for it. Changing the location of a call to action can increase the sales vis product pages by 36%.
26% of customers prefer to use an online discount coupon when making a purchase, so making sure that they are available for customers to use can increase conversions. Placing a promo code on the homepage is even better and could be included in banner ads.
These are just a few of the many ways you can increase the conversions of your eCommerce store and stay ahead of your competitors.
Do share your thoughts about the infographic and the various data points. Post your comments below and share what you think can contribute to improving conversion rates in eCommerce.
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